Sam AM is a cafe based in Jersey City, NJ where I’ve worked with Sam Kirk, the owner of the cafe from the very beginning of it’s 6 year history. To reflect the warm atmosphere found in both Sam AM locations, I created a visual language that was primarily made by hand. I drew all the illustrations, typography and I even created the brand logo as a lino-cut print, to echo woodcut of yesteryear. The neighborhood really embraced the brand and it’s aesthetics, and has created a really nice community of folks who like to take photos of it’s iconic coffee cup.
Coffee cup design