Sam AM is a cafe based in Jersey City, NJ where I’ve worked with Sam Kirk, the owner of the cafe from the very beginning of it’s 6 year history. To reflect the warm atmosphere found in both Sam AM locations, I created a visual language that was primarily made by hand. I drew all the illustrations, typography and I even created the brand logo as a lino-cut print, to echo woodcut of yesteryear. The neighborhood really embraced the brand and it’s aesthetics, and has created a really nice community of folks who like to take photos of it’s iconic coffee cup.
Sam am
More work


BRAND VIDEO
ORIGINAL ILLUSTRATIONS
Coffee cup design
Art Direction
Brand Design
Illustration
Printmaking
Social Marketing
Skills