During my stay at FCB Global, I created a brand system for Fred Shand, an uniquely expressive line of textiles and soft home goods at Anthropologie. I  created an identity full of contrasts that reflected the mixing of patterns and textures of the designs found in Fred Shand's work. To create further impact, I created a gorilla campaign that brought these beautiful designs into the real world by decorating street furniture with vinyl cutouts of the products.​

Fred shand

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Art Direction
Brand Design