A rebrand and strategic repositioning of Guidepal, a mobile and web-based application that provides city guides via iPhone, iPad, and Android for the agency work x work. We created a brand system that celebrated travel in a bright and fun way to inspire users to make the experience their own by building their own guides through a city based on their picks. Those picks would then be mapped out as a beautiful graphic they can share on social media—this design motif was then applied to advertising along with the line “Find your own way.”​


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Art Direction
Strategy and Positioning
Brand Design