Building a brand is not simply creating aesthetics. Ray at the serif design builds brands
based on methodology and conceptual thinking.
The products, services and product lines that fall under your brand must resonate with current and potential customers.
The Serif Design creates original designs that puts a face to your business in its simplest form by the use of a mark, icon, or by logotype.
The Serif Design is involved in the technical and graphical aspects of pages, producing not just the look of the website, but determining how it works as well.
Ray works closely with clients and to convey a message using type, photography, illustration and color. Advertising can be translated in print, web, and social media.
The Serif Design specializes in determining where an organization is headed during the life of a brand and how it's going to get there, setting goals that that disrupt and inspire.
To effectively promote your product, you should have a meaningful name and clear STRUCTURE OF nOMENCLATURE. I have developed processes to help CREATE UNIQUE AND MEMORABLE NAMES AND SYSTEMS.