I developed a new social content initiative for New Sounds, a digital station owned by WNYC at the agency work x work. The project required refreshing current assets and generating a new headline to go along with a new visual hook. The solution involved taking inspiration from their digital community by creating glitch art that would be applied to current and future photography to unify the brand. We also wrote the line “Music with and open mind” to celebrate the avant garde nature of their music selects.​

New Sounds

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Art Direction
Brand Design