One Zero

Reinvention of one of the largest of consumer electronics retailers in China. This included the change of it’s brand name from Mei Cheng to the simpler One Zero, inspired by binary code. The new, friendly brand identity inspired the open store format as well as other branded elements. 

Client: GRID2
Credits: Creative Director: Betty Chow, Lead Designer: Ray Marrero, Designer: Bethany Burrows, Interiors: Akka Ma, Dave Pinter