A quirky and exciting rebrand for Wyndam Hotel Group's Ramada Hotel's branding architecture. The brand strategy was based on the concept of "the harried traveler"—anyone who knows that traveling can be a hectic and who seeks meaningful relaxation with their hotel choice.

Client: G2 NY
Credits: Creative Director & Copywriter: Phil Koutsis, Lead Designer: Ray Marrero, Designer: Elinor Zach Photographer: Alan Powdrill