I was charged to refresh Red Carpet Radio, Westwood One’s preexisting radio row & award show portfolio and turn it into an entertainment platform for the radio industry. I helped create a branding motif that was a brand within itself, but can evolve based on what huge event it would connect to. I helped evolve the platform to work with the Grammys, Billboard Music Awards, American Music Awards, Academy of Country Music Awards, amongst others.
Red carpet Radio
More work
Art Direction
Production Management
Strategy and Positioning
Brand Design
Skills