More work

the truf

Designed, owned and operated by myself, The Truf is a urban streetwear brand born from my experience as a New Yorker. I grew up pronouncing “the truth” as “the truf” and code switching caused me to lose most of my accent. Creating this collection helped me to reconnect with my roots by highlighting some of my favorite artists through my “Urban Heroes” line where all the original art is drawn by me.​

Art Direction
Production Management
Brand Design
Fashion Design