I was hired to create a new brand initiative that impacted radio conglomerate Westwood One’s look and feel as well as their core brand messaging. By creating a visual motif using the existing logo as inspiration, I created a branding system around undulating circles based on sound waves coupled with the brand’s signature blue. Because of the ubiquitous nature of radio, we developed the tagline “Everyone’s Listening” which anchored the brand as an industry leader in the space. The new branding was applied to it’s core brand as well as Westwood One Sports, which was represented in NCAA and NFL events, amongst others.
Strategy and Positioning
Branded sports player